Catch the Wave

Catch the Wave was the theme of the Avantik 2026 National Sales Meeting in Huntington Beach, California.

Inspired by the surf culture of Huntington Beach, Catch the Wave captured the momentum surrounding Avantik's continued internal growth. The theme became a rallying point for the year ahead—encouraging the team to build on momentum, embrace new opportunities, and ride the wave toward continued success.

Role: Creative Designer

Event Deliverables: Visual Identity, Presentation Design, Environmental Signage, Event Collateral, Video Production, Logo Design

The Idea

With the meeting taking place in Huntington Beach, California, surf culture provided a natural starting point for the event. But "Catch the Wave" became more than a reference to the location.

Following a period of significant growth for Avantik, the wave became a metaphor for the company's momentum—and the opportunity to carry that energy forward throughout 2026.

Visual Identity

I translated the theme into a bold, modern visual identity inspired by surf culture, while adhering to Avantik's brand guidelines.

The system was designed to feel distinctly "Catch the Wave" while remaining flexible enough to work across presentations, signage, video, social, and event collateral.

The Event Experience

The identity came to life across the entire meeting experience, creating a consistent visual environment from the moment attendees arrived through the final presentation.

Presentation templates, environmental signage, name badges, event collateral, motion graphics, and video all carried the same visual language throughout the event.

Event Deliverables

Event Signage

Retractable signage extended the Catch the Wave identity throughout the meeting environment.

Name Badges

Custom name badges brought the identity into a personal attendee touchpoint while maintaining a clear, functional information hierarchy.

Recap Video

A closing recap video with wave animations captured highlights from the meeting and celebrated the people, energy, and momentum behind Catch the Wave. Please note the video is internal only and thus not playable.

Event Giveaway

Branded merchandise entered the Catch the Wave identity beyond the meeting environment and gave attendees a tangible piece of the experience.

Presentation Design

Presentation templates brought the identity into meeting sessions, giving speakers a consistent and energetic framework for their content.

Social Media

Post-event content extended the Catch the Wave identity beyond the meeting, sharing the energy and experience with Avantik's broader audience.

Next Project

Spirit & Principles

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