Avantik Academy
The Avantik Academy is Avantik's educational branch, connecting laboratory professionals with hands-on training, workshops, and industry experts.
Over time, I helped evolve and support this initiative through a refreshed visual identity, educational content, video, and marketing collateral, creating a more cohesive experience across touch points.
Role: Creative Designer
Deliverables: Brand Identity, Logo Design, Environmental Graphics, Interview Videos, Marketing Collateral, Print Design
01
The Opportunity
As Avantik has expended its education initiatives, there was an opportunity to elevate the Avantik Academy into a more recognizable and engaging brand.
By creating a cohesive visual identity and supporting marketing materials, the program could attract more workshop participants, strengthen customer relationships, and reinforce education as a core part of the Avantik experience—something that was sorely needed.
02
Building Awareness
Before the visual rebrand, I helped build awareness for the Avantik Academy through video storytelling centered on the people behind the program. Partner and attendee interviews brought authentic voices to the Academy, demonstrating the value of its educational programs firsthand.
03
A New Identity
As the Avantik Academy continued to grow, its visual identity needed to grow with it. I redesigned the Academy logo around the microscope—an essential tool in Mohs histology and a natural symbol of hands-on laboratory education.
Paired with Avantik's existing brand language, the new mark gave the Academy a distinct recognizable identity while maintaining a clear connection to the broader Avantik brand.
04
Expanding the Experience
With a refreshed identity in place, I extended the educational initiatives of the Avantik Academy across materials that promote, support, and enhance the educational experience. From workshop marketing to printed resources used by attendees, each touchpoint helped create a more cohesive and recognizable presence for the Academy.
